PROJECT

IP Trunking Acquisition

Campaign

DM GENRE

B2B, Variable

Data-driven Print

Direct Mail

PRODUCER

Pente Corporation

OBJECTIVE

Create an incentive program for new client acquisition. Target a variety of sectors such as finance and manufacturing, through data provided by client. Develop creative that maximizes changing data and speaks to the customer in a relevant way.

COMPONENTS

Wordmark design, variable brochures - 6 sectors, variable direct mail teasers, direct mail pillowpak/envelope with variable brochure and book Inside, variable book jacket, personalized variable envelopes, personalized confirmation Eblast, French and English.

Allstream

CLIENT  |

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Linda has worked as a senior 1 to 1 designer for Terminal Van Gogh for over 10 years. TVG works in the field of one to one data-driven communications. The medium of direct marketing presents many and unique challenges when it comes to fitting design of content with changing variable information. Linda has made it her mission to push those boundaries, constantly coming up with new ways to work around the variable aspects, developing typographic solutions, proprietary graphics and images to support the data.

Jean Gatley, Director/Content Architect, TVG

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