PROJECT
IP Trunking Acquisition
Campaign
DM GENRE
B2B, Variable
Data-driven Print
Direct Mail
PRODUCER
Pente Corporation
OBJECTIVE
Create an incentive program for new client acquisition. Target a variety of sectors such as finance and manufacturing, through data provided by client. Develop creative that maximizes changing data and speaks to the customer in a relevant way.
COMPONENTS
Wordmark design, variable brochures - 6 sectors, variable direct mail teasers, direct mail pillowpak/envelope with variable brochure and book Inside, variable book jacket, personalized variable envelopes, personalized confirmation Eblast, French and English.
Allstream
CLIENT |
Linda has worked as a senior 1 to 1 designer for Terminal Van Gogh for over 10 years. TVG works in the field of one to one data-driven communications. The medium of direct marketing presents many and unique challenges when it comes to fitting design of content with changing variable information. Linda has made it her mission to push those boundaries, constantly coming up with new ways to work around the variable aspects, developing typographic solutions, proprietary graphics and images to support the data.
Jean Gatley, Director/Content Architect, TVG